Daniel Eatock


4 Powell Road
E5 8DJ

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

Walker Price Label Gift Wrap
20" x 28" offset print, on 90gsm coated paper

Created from 1000 price labels from the best selling books/items from the Walker Art Centre Gift Shop. Commissioned specially for exhibition Graphic Design: Now In Production, for use in the shop for the duration of the show.