Daniel Eatock


4 Powell Road
E5 8DJ

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

Blank Reaction

1. Record an audience listening to a blank cassette tape
on full volume. End the recording when a member of the audience reacts.
2. Record a new audience listening to the recording of the first audience listening and reacting to the blank cassette tape. End the recording when a member of the audience reacts.
3. Repeat step two until the blank cassette tape consists only of reactions to a blank cassette tape. New audiences may react before or after previous audiences.