Daniel Eatock


4 Powell Road
E5 8DJ

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

Larsson IKEA Shelf
width 1360mm height 1160mm depth 160mm

After Ingvar Kamprad died recently I started to explore the history of IKEA. An early influence on Ingvar was the domestic scenes in Carl Larssons paintings. Its as if Kamprad used Larssons paintings as blueprints for IKEA furniture.

To continue Kamprads legacy, and to acknowledge his passing, I propose one of the most beautifully odd furniture pieces depicted in Larssons paintings, as a prototype for a future IKEA piece.