Daniel Eatock


4 Powell Road
E5 8DJ

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

Price-Tag Gift Wrap & Gift Exchange
offset on paper, edition of 300
18” x 24”

Individuals were solicited to participate in a public gift exchange that would generate an American version of Price-Tag Gift Wrap. Participants were asked to purchase items bearing legible (and removable) price tags that could be offered as gifts. (They were told that the items should serve as things people would enjoy receiving as presents.) Each participant brought his or her gift item to the gallery by a particular date where its price tag was carefully removed and re-applied in a random pattern on a single sheet of paper. Once the sheets were printed, they were used to wrap all the gift items brought to the gallery which were then displayed on shelves to comprise a work in the exhibition. Every gift brought to the gallery is represented on the paper by its corresponding price tag. At the end of the show each person who gave a gift returned to the gallery to select a gift (on a first come first-served basis). Eatock wonders if participants will open the gift to discover the item inside (ostensibly compromising the work), or keep the artwork intact and conceal the gift?

This project is a new, interactive version of an earlier work in which printed sheets of wrapping paper were created by reproducing a random array of price tags that Eatock had removed from items he gave as gifts and saved over time. Both this new version and the earlier version of this project play on the propriety of removing price tags from gifts while using this decorum to generate an unforeseen solution for a conventional function. Richard Torchia