Daniel Eatock


4 Powell Road
E5 8DJ

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

Dear Swatch

Following is a proposal of sorts…

A colour wheel is an abstract illustrative organisation of colour hues around a circle. Most colour wheels are based on three primary colours, three secondary colours, and the six intermediates formed by mixing a primary with a secondary, known as tertiary colours, for a total of 12 main divisions; some add more intermediates, for 24 named colours.

I propose that this colour wheel, with its 12 divisions, is a perfect fit to be displayed on the face of the classic Swatch.