Daniel Eatock


4 Powell Road
E5 8DJ

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

Push Pull

Brass door plates

Every time I approach a door with signs informing me to ‘Pull’ or ‘Push’ I read and my brain can’t compute quickly enough, I usually end up pulling when I should push and pushing when I should pull. However when approaching glass doors displaying the same signs, I read the sign displayed on the side of the door facing away from me in reverse, and always seam to get it right?!