Daniel Eatock


4 Powell Road
E5 8DJ

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

Alt. London Marathons
proposals made in collaboration with Mike Jack.
First presented in Icon magazine.

Alt. 1
Convergent London Marathon
Many routes each starting 26.2 miles from Nelson’s Column, Trafalgar Square. Runners race from the outer margins of London, meeting in the centre.

Alt. 2
Short Cut London Marathon
A direct line from the official start line to the finish line measures 6.25 miles. Runners chose their own route, trying to find the shortest and quickest. The only rule is to run.