Daniel Eatock


4 Powell Road
E5 8DJ

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

Utilitarian Poster Reset
22 x 28 inches (55.9 x 71.1 cm)

Utilitarian Poster typeset by Colby Poster Printing Company, their penultimate print run before they closed shop on New Year's Eve 2012.

Published by Flatmade
Letterpress on cardstock
Edition of 100