Daniel Eatock


4 Powell Road
E5 8DJ

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

Best Before October 26, 2008

This work documents a collection of seemingly random, mass produced consumer items unified by each product’s expiration date, October 26, 2008, a day which coincided with the closing date of the exhibition Daniel Eatock: Extra Medium.

The first of the two photographs documenting the collection as exhibited was taken in the gallery on the day of expiration. The second photograph was taken the day following the expiration date.

Items donated by:
James Robert Edward Boynton (UK) - Honey Roasted Ham & Dijon Mustard Crisps
Casey Brooks (USA) - Aunt Millie’s Bratwurst Rolls
Juliet Hoffman (USA) - Little Debbie Cosmic Brownies
Ugolini Marco (Netherlands) - Roze Koeken Cakes
Elisa Platteau (Belgium) - Mokabon Coffee and Gevulde and Lekkernijen Cakes
James Rosenthal (USA) - Little Debbie Apple Pie
Serra Tansel (UK) - Marks and Spencers Wafer-Thin Ox Tongue