4 Powell Road
My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.
Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.
logo and sticker
There are not that many symmetrical words, so it made sense to embrace the name’s symmetry. Created for an organic sandwich shop in London, it was designed to be applied by hand to blank coffee cups, sandwich bags, and salad boxes in any orientation. The more randomly it is applied, the better it looks.