Daniel Eatock


4 Powell Road
E5 8DJ

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

Empyre Logo

Empyre is a media investment company with expertise in financing content production for a global audience. Empire, spelled ‘empyre’, has an ambiguous meaning, referencing both ‘empire’ and ‘empyrean’. Thus the logo’s gradient is subtly sky-blue, while the dotted ‘y’ creates a dissonance that makes the name memorable.