Daniel Eatock

daniel@eatock.com

4 Powell Road
London
E5 8DJ
UK

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

Big Brother 6
logo and landmark commissioned by Channel Four

The Big Brother eye was carefully constructed out of 1020 boxes, 600 of which contained television sets. Big Brother fans where informed and invited to grab a box. The organised chaos was filmed for an on air trail showing the eye being swamped and broken apart by the fans.

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Logo
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Big Brother Box Eye
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Big Brother fans breaking apart the instalation
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Fans carrying away their prizes
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Truman Brewery East London Site Map
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Box Grid