Daniel Eatock


4 Powell Road
E5 8DJ

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

Polaroid Photograph

This image was published in the May 2008 issue of Icon Magazine to coincide with Polaroid’s announcement that it would cease producing instant film. The photograph depicts Polaroid’s logo perfectly framed by the raised, white mat of the print. Thanks to inaccuracies in the viewfinder of Polaroid’s instant camera, which rarely align with what the lens of these cameras actually see, framing the logo with the camera became a trial and error endeavor requiring the use of an entire package of film. This photograph, the best example from a total of ten attempts, was the last one taken.