Daniel Eatock


4 Powell Road
E5 8DJ

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

custom printed packing tape
Edition 200

A typeface made from brown packing tape printed onto rolls of transparent tape.

Alphabetape can be used as a text typeface by cutting individual letters from the tape, and as a set of instructions for a display typeface; large letters can be formed with the tape following the shapes of the printed letters.