Daniel Eatock


4 Powell Road
E5 8DJ

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

160mm x 235 mm, 120 pages
Full color, softcover with reflective coating
Published in 2016 by Possible Books

The physical form of the book explored with photographs of reflections, that are positioned with the line of symmetry aligned with the pages binding. The turning of the pages echoes and adds depth to the two dimensional plane of each photo. (ref. the pealing apart of ink blot paintings, Rorschach test cards). The reader is goaded to put stress on the intersection of pages, generating a morphologic change in the shape of the book, producing creases on the spine.