Daniel Eatock

daniel@eatock.com

4 Powell Road
London
E5 8DJ
UK

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

DIY Pen Extension Challenge: Name-Writing Stretch

Invented for the Victoria and Albert Museum’s Village Fete.

Design and construct a pen extension with which to write your given name or initials (if your name is longer than ten letters) while standing as far away from a vertical sheet of A1 paper as possible. You will be measured from any point on the paper to the closest point on the ground that you touch while drawing.

Good luck constructing your distance-defying lettering lance!

Made in collaboration with my dear friend who I miss very much Louis Bonnet.

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