Daniel Eatock


4 Powell Road
E5 8DJ

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.


The One Mile Scroll transforms virtual space into an actual, physical distance. Take your computer for a scroll. Participate and add heights of things using the data entry area. Please only add the vertical heights of things as opposed their lengths. Be sure to check your measurements (with Google or similar site). Once submitted entries can only be modified or deleted by the site administrator.

Which is highest when stacked, a million dollar bills or a thousand Robin Day Polypropylene Chairs?

The site was published to coincide with Extra Medium at Arcadia University Art Gallery Philadelphia September 2008. It was assembled by Jeffery Vaska who transformed an unrealized project into an ongoing project - thank you for confirming that the Eiffel Tower is exactly 1224576 pixels high.