Daniel Eatock


4 Powell Road
E5 8DJ

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

2012 London Olympic Bid Logo

A composite of the Olympic Rings created in 1913 by Pierre de Coubertin (Five interlocking rings; blue, yellow, black, green, and red representing the five continents) and the RAF Roundel, associated with British pop art of the 1960s, appearing in paintings by Jasper Johns and Peter Blake. Subsequently it came to symbolise Mods and has evolved into the icon of cool Britannia.