Daniel Eatock


4 Powell Road
E5 8DJ

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

Family Christmas Card
148mm x 148mm, folded greeting card
offset lithograph on white hammered card, edition 200

The first project I ever had printed was this family Christmas card. I designed it, and my Dad paid to have it printed. It was made in 1996, the same year as the first Government’s National Lottery Scratch Card, which I stapled to the front of each card, giving the recipient the chance of winning one hundred thousand pounds. I am not a gambler but liked the idea of paying one pound to give a friend the chance of winning one hundred thousand. A few people won ten pounds, and Dorothy Whalley mistakenly threw the card away thinking it was junk mail.