Daniel Eatock


4 Powell Road
E5 8DJ

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

Turner Prize Billboard
Commissioned by Channel Four Television

The Channel Four logo was duplicated in every colour from the identity style guide retaining its specified size in relation to the billboard format. The pattern references: Andy Warhol’s repetition, Damien Hirst’s Dots, an artists colour pallette.