Daniel Eatock

daniel@eatock.com

4 Powell Road
London
E5 8DJ
UK

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

Andy Warhol Street Exhibition
Commissioned by Channel Four Television

In 2002 some enterprising company erected fifty new square billboards in premium sites across London. Channel 4 bought all fifty. This made sense because the new format, which had the same surface area as a standard horizontal billboard but was square, connected to the number four and thus the Channel 4 logo. Channel 4 was the only advertiser using this new format. Unlike the old method of screen-printing billboards, this new format is digitally printed on large tarpaulins, allowing each billboard to have a different design with no extra production cost.

To promote a three-part documentary about Andy Warhol, each of the fifty billboards displayed a different artwork of Warhol’s, forming a street exhibition. An exhibition guide was inserted in newspapers and Time Out magazine, providing the locations of all the billboards in London.

Exhibition Guide

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