Daniel Eatock


4 Powell Road
E5 8DJ

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

Christmas Ends
commissioned by Channel Four Television

My design for the back page of Channel 4’s 2004 Christmas magazine references the fallen pine needles of dying Christmas trees. I am not religious and find it weird that people celebrate the birth of Jesus by sacrificing a living tree. It doesn’t seem so Christian to me to watch a dying tree lose its needles. If you really want a pine tree, buy a live tree and replant it outside after the holidays.