Daniel Eatock


4 Powell Road
E5 8DJ

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

Level Cup

Cups and mugs are often displayed on cup stands or shelf hooks when not in use. Displayed in this manor the cup swings down finding its own point of equilibrium from the handles pivot point. In this position the cup is dipped in paint revealing the horizon that contradicts the cups orientation when positioned upright on a flat surface.

Pictured here on a archetypal Cambridge Mug.