Daniel Eatock


4 Powell Road
E5 8DJ

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

Price Label Gift Wrap
B2 500 x 707mm offset print, on 90gsm coated paper
edition 1000

The decorum of removing the price tag from gift items generates a wrapping paper that plays with this propriety.


The total price of all the price labels on the sheet. (this is including all of the price labels that I could fully read, crossed off in the image above, and all dollars converted to pounds at the current exchange rate) Thank you Abbie Freeman