Daniel Eatock


4 Powell Road
E5 8DJ

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

Life Saver Emoji

There are a lot of reason we need a Life Save Emoji. Increasing frequency of floods and storms + we need an icon for ‘help, I am drowning’ (more metaphorical than literal).

Made in collaboration with William Richardson in response to a request from Disegno to add a new emoji to the existing set for 2018.

https://www.eatock.com/files/gimgs/th-706_706_emoji4_v2 copy.jpg