Daniel Eatock


4 Powell Road
E5 8DJ

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

Tip of the Iceberg

A proposal (sketch) presented to the BBC Director General, in response to the BBC’s desire to move away from a ‘flat two dimensional logo of the past’ into a ‘three dimensional multi platform logo for the future’.

The proposal takes the existing BBC logo, combines the three elements to imply a cube, opening up a three dimensional space.

An audio mnemonic of the musical notes; B, B and C, generates a perfect translation of the British Broadcast Corporation acronym into sound. Ultimately the three notes would be played by all the musicians simultaneously from the British Philharmonic Orchestra.