Daniel Eatock


4 Powell Road
E5 8DJ

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.


A logo proposal for the future rebranding of BBC2. A return to the iconic numerical ‘2’ designed by Lambie-Nairn. The two parts appear in different colour combinations on each application, referencing the diverse and unique programme juxtapositions that regularly appear on the BBC2 schedule.

The proposal was first presented in 2009 as part of a successful pitch working in collaboration with devilfish.