Channel identity and packaging
The first re-brand of France’s largest satellite network for over 25 years.
The solution derived from the Canal+ logo. The box of the existing logo was enlarged to a 16:9 aspect ratio (the same as a TV screen). The ‘+’ was centred within the new larger area and extend to the edges of the screen dividing it in four.
The split screen plus, forms the visual architecture that establishes a strong family resemblance over the different Canal+ channels.
Commissioned by Richard Holman / devilfish
Step 1 Canal+ logo
Step 2 The background box is enlarged to a 16:9 aspect ratio (the same as a TV screen)
Step 3 The ‘+’ is positioned in the centre of the screen
Step 4 The ‘+’ is extended to divide the screen in quarters