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Design a pattern for a butterflies wing
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Holiday Project
Location / Vocation / Vacation
Explore each of these words over the following twelve weeks
Present your results on one of the following three formats:
1 Multiples of A4 sheets of paper
2 Four minute animation/film
3 Website
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Re-Present
Revisit the work/projects you have made over the last two years,
both school and self initiated.
Look at them, spread them about
Any common traits, strengths, weaknesses etc.?
What have you done, where are you going?
Collect, collate, organise, manipulate, re-present on a page.
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Pragmatic Practical Graphic Design Experiment. A hypothetical design project designed to emulate real life design scenarios.
Part One.
Select one of the following subjects:
1. Tesco Budget Dog Food Packaging
2. Slingsby Catalogue Cover
3. Bradford Council Stationary
Investigate you chosen subject quickly and methodically. Gather the information you need before beginning to redesign it.
Produce a minimum of three alternative designs. Form a concise focused presentation that efficiently communicates your thinking and approach behind each of the three solutions. It is crucial that these ideas take visual form. Clients are notoriously bad at visualising designers great ideas.
An interim crit will approximate the archetypal client meeting. A presentation/discussion between client (tutor) and graphic designer (you). The clients favourite, and the most appropriate design will be selected, or a mix match of several designs. This will give you the bases and direction from which you can develop the final design solution.
Part Two.
Using the feedback from the interim crit, produce a fully resolved functioning piece of graphic design that fulfils the clients needs/wants.
The solution must have explored and taken into account the comments and feedback discussed in the ‘client meeting’ from part one.
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Commitment
Brief: Make a commitment / Keep a commitment / Prove a commitment
Respond to this non-specific brief employing every skill you have acquired whilst studying graphic design.
or
Write and complete an alternative project that deals with the subject of non-commitment.
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Subjective / Objective Re Configuration
Find two separate examples of graphic design produced for similar communication needs that render their visual aesthetic in opposing ways.
1. An example that you consider to be scientific, rational, logical, objective, pragmatic
2. An example that you consider to be artistic, intuitive, stylistic, subjective
They must be dealing with similar communication needs and have parallel contents, eg. a newspaper classified advert verses a newspaper event/product advert.
Your chosen designs can be either contemporary or historical.
Redesign your chosen two design pieces using the opposite design approach. ie, render the content of an artistically, intuitive, stylistic, subjective design as a scientific, rational, logical, objective presentation of the facts, and vice versa.
Format, colour, material, context are all aspects of the re configuration process that need to be investigated and considered.
This is an exercise in understanding how the working approach and process of a graphic designer can dramatically change the appearance/display and visual interpretation of information.
At the final crit you are expected to bring your two chosen examples and your two reworked designs that have been swapped switched rotated twisted flipped.
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100 = 1 (One hundred equals one)
Using your completed humanities essay, construct a short synopsis, writing a single word for every one hundred words taken from you full length text. Your synopsis must include your name and essay title.
For example a 7,853 word essay would equal a 78.5 word synopsis.
On one of the following four formats, present and explore your synopsis, illustrating/enhancing the meaning/content through your design.
Mediums/Restrictions
1. Paper
Nothing smaller than an A0 sheet
2. Computer Screen
Nothing more than 1 mb
3. TV Screen
No longer than 720 frames
4. 3D Object
Must fit in a shoe box
Objective
This project aims to employ your skills as graphic designers to illustrate and visually elaborate your chosen subject, making it visually compelling for a portfolio/degree show viewer to explore.
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Word / Format
Chose a single word and apply to the following 20 formats
01. Aeroplane
02. Mountain bike
03. T-shirt
04. Postcard
05. Wrist band
06. Sky scraper
07. CD cover
09. Kite
10. Dog tag
11. Tattoo
12. F1 racing car
13. Shop window
14. Billboard
15. Postage stamp
16. Luggage label
17. Compliment slip
18. Post-it note
19. Bus
20. Paper hat
Objective
Explore the meaning of your chosen word considering scale and context through its application to each format
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Design / re-design three of the following in an objective way
A box of Kellogg’s Corn Flakes
A can of Coca Cola
A can of 3M Spray Mount
A Mars Bar or Kit Kat
A design for the inside of a paper coffee cup
A tube of Colgate toothpaste
A can of Heinz Bake Beans
Please design / re-design some of the following in a subjective way
A really beautiful first class postage stamp
A kick ass 35mm Kodak film box
A decorative wrapper for 500 sheets of photocopy paper
A sexy pattern for the inside of a DL envelope
A pretty Filo Fax year planner
A ugly wrapper for a straw
An awesome cover for the London A-Z
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One week entrepreneur
Design and produce something to sell.
Make/produce/manufacture ten of them.
Sell nine keep one.
Bring your last one to the crit.
How much did you make?
Spend no more that £20 on this project.
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Materialisation of the dematerialised
Day one
Vito Acconci / Yoko Ono / Douglas Huebler / Sol LeWitt / Joseph Kosuth / Carl Andre / Dan Graham / Lawrence Weiner / Bruce Nauman / Walter de Maria / John Baldessari / Robert Smithson / Victor Burgin / Hans Haacke / On Karawa
Select one artist from the list above. Research them and select one artwork from there practice that is language/text based. Materialise and visually represent the artwork as an A2 poster. Include the artists name, the title of the artwork and caption.
Day two
Construct an instructional text to enable another person to reconstruct your A2 poster. Only use text, no diagrams, illustrations, etc.
Day three
Swap your instructional text with another person, follow their text
to recreate their original A2 poster.
Day four
Exhibit in the following sequence the four parts of the project:
1. Original artwork 2. Materialisation/visual representation of artwork 3. Instructional text 4. Materialisation/visual translation of instructional text
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