Daniel Eatock
Available for design projects

+44 (0)7811 177965
daniel (at) eatock (dot) com

Eatock Ltd.
4 Powell Road
London
E5 8DJ
United Kingdom

-------------------------------------

Artist Statement

Using my background knowledge from working as a graphic designer, I employ a rational, logical and pragmatic approach when making work. I have an ongoing interest to proposing and finding solutions to problems, often problems that cannot be formulated before they have been solved, the shaping of the question is part of the answer. I look for things to fix or improve, working like a tinkerer/inventor, I propose alternatives to existing models, preferring to find ways around doing things properly, bypassing the struggle. I make work for museums, galleries, television, cinema, design, advertising, branding, and education. I use self referentiality as an objective guide to reduce the extraneous and subjective, and strive for a conceptual logic. The idea is paramount and the material form secondary. My website is a tool where I both create works, and index and exhibit projects chronologically. I propose systems, templates, invitations and opportunities for collaboration, creating social networks where contributors shape the outcome and participate in the building of works. I build work both individually and collaboratively often leading teams on large projects. I embrace contradictions, and dilemmas. I am always interested in new ways of working and making connections with people to enable works, large and small, to materialise. I like gray areas, oxymorons and the feeling of falling backwards. My favorite colour is the purple found in a soap bubble. I like to swap and exchange things as an alternative to money. I seek alignments, paradoxes, chance circumstance, loops, impossibilities and wit encountered in everyday life. I often change my mind, go full circle, and arrive at the beginning.

-------------------------------------

Twitter

-------------------------------------

Curriculum Vitae

-------------------------------------

Manifesto

Begin with ideas
Embrace chance
Celebrate coincidence
Ad-lib and make things up
Eliminate superfluous elements
Subvert expectation
Make something difficult look easy
Be first or last
Believe complex ideas can produce simple things
Trust the process
Allow concepts to determine form
Reduce material and production to their essence
Sustain the integrity of an idea
Propose honesty as a solution

-------------------------------------

© 2012 Daniel Eatock. All rights reserved.
Unless otherwise indicated, all materials on these pages are copyrighted. No part of these pages, either text or images may be used for any purpose other than personal use, unless explicit authorisation is given. Therefore reproduction, modification, storage in a retrieval system or retransmission, in any form or by any means - electronic, mechanical or otherwise, for reasons other than personal use, is strictly prohibited without prior written permission.