Begin with ideas
Embrace chance
Celebrate coincidence
Ad-lib and make things up
Eliminate superfluous elements
Subvert expectation
Make something difficult look easy
Be first or last
Believe complex ideas can produce simple things
Trust the process
Allow concepts to determine form
Reduce material and production to their essence
Sustain the integrity of an idea
Propose honesty as a solution
Daniel Eatock
Eatock Ltd.
7 Minerva Street
London
E2 9EH
United Kingdom
T +44 (0)20 7739 0174
daniel (at) eatock (dot) com
© 2008 Daniel Eatock. All rights reserved.
Unless otherwise indicated, all materials on these pages are copyrighted. No part of these pages, either text or images may be used for any purpose other than personal use, unless explicit authorisation is given. Therefore reproduction, modification, storage in a retrieval system or retransmission, in any form or by any means - electronic, mechanical or otherwise, for reasons other than personal use, is strictly prohibited without prior written permission.